What Government Can Learn from Business

What Government Can Learn from Business
The White House recently launched a SWAT team to bring ideas from the business world to help make government more effective: the White House Office of American Innovation. One of its primary goals is to drive improvements that will benefit citizens as the customers of government, according to Jared Kushner, a senior adviser to the president, who will lead the office.  

Not all lessons from the private sector apply to government. But there are many areas in which federal leaders can learn from the business community about how to provide a better customer experience. One key lesson is that improving the customer experience leads to benefits that go well beyond happy customers.

For businesses, improved customer satisfaction can lead to higher profits. In government, it can help agencies advance their missions.   

In a new issue brief, “The Most Important Customer: Improving the Citizen Experience with Government,” the Partnership for Public Service and Accenture Federal Services explain how a customer focus can make government more effective and help the administration accomplish major goals.

Read the full article on Government Executive

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